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Brand & Activation Manager (Portland, Oregon) - #104378

Date: Dec 1, 2020

Location: Portland, OR, US, 97232

Company: PacifiCorp

Join Our Team!


PacifiCorp is seeking customer-centric candidates to grow and sustain our commitment to a culture of customer service excellence, environmental sustainability and diversity, equity and inclusion. 

General Purpose


Provide functional leadership in marketing and corporate communications, specifically in the areas of brand strategy; brand activation and community building. Act as expert to internal stakeholders to conceive, plan, develop and measure marketing and corporate communications programs that drive distinction for PacifiCorp and its business units, Pacific Power and Rocky Mountain Power. Contribute to the success of the company’s customer-centric transformation by developing proactive and integrated brand activation strategies, tactics and touchpoints that deepen customer awareness of our Powering Your Greatness brand and drive greater customer engagement around it.


Act as a team lead to corporate communications and marketing members in designing and executing integrated strategies that span the company’s paid, owned and earned channels. Assist in marshalling and directing internal team members and external creative partners to ensure programs are developed on time, within budget and on strategy. Advise and support senior leaders on brand activation techniques to improve customer and community engagement, advance key strategic initiatives and mitigate reputational risk.



  • Work with internal stakeholders, business unit and senior leaders to develop and implement marketing and corporate communications plans to enhance PacifiCorp’s brand, and the reputation of its business units: Pacific Power and Rocky Mountain Power.
  • Develop, implement and measure brand activation and community-building programs that are complex, span the company’s paid, owned and earned channels and engage diverse, external stakeholder groups to include: residential/business customers, civic and academic leaders and policy makers.
  • Uphold the design and messaging integrity of the company’s Powering Your Greatness brand by directing, overseeing and monitoring programs and strategies designed to deepen its reach and relevance.
  • Partner closely with other Corporate Communications team members and key internal stakeholders (Regional Business Managers, Customer Solutions, Regulatory, and Operations experts) to develop brand activation strategies that truly reflect the needs and aspirations of local communities.
  • Use customer research, web and social media analytics and marketing best practices to continually optimize the relevancy and effectiveness of our Powering Your Greatness brand.
  • Promote a general environment of understanding in support of the company’s overall strategy, policies and priorities.
  • Apply project management skills and tools to ensure the timely production, management and evaluation of marketing and customer communications campaigns.


  • Bachelor’s Degree in Communications, Journalism or a related field; or the equivalent combination of education and experience.
  • A minimum of seven years of experience in marketing, brand strategy, corporate communications and community building roles.
  • A minimum of three years of direct people or functional management experience.
  • Proven ability to develop and implement comprehensive corporate communications plans and programs to address key issues and opportunities.
  • Communication and interpersonal skills involving the ability to establish trust, maintain confidence, and understand social behavior and interactions. 
  • Demonstrated experience with conventional, digital and social media communication management.
  • Ability to work with all levels of an organization to influence actions and negotiate outcomes.
  • Ability to listen and communicate effectively through oral and written means.
  • Ability to operate in a complex and rapidly changing business environment.
  • Ability to judge priorities for the best interests of the company while meeting multiple deadlines.
  • Experience working with the deadlines and information needs of media, including trades, newspapers and broadcast reporters.
  • Proficient with the use of personal computers to gather, analyze, and summarize data.
  • Proven ability to plan, execute, measure and correct.
Additional Information


Req Id: 104378

Primary Location: Portland

Department: 00001027 Pacific Power

Schedule: Full-time

Personnel Subarea:Exempt

Hiring Range: 93,000.00-109,400.00 


Employees must be able to perform the essential functions of the position with or without an accommodation.


At PacifiCorp, we encourage everyone to work together. We embrace diversity and value the distinct perspectives of all our employees. We strive to cultivate a workplace that connects each employee to the organization and enables all individuals to participate and contribute to their full potential.  


It is PacifiCorp's policy to provide and promote equal employment opportunity to all employees and applicants in accordance with local, state and federal laws and regulations governing personnel activities. In accordance with federal guidelines, PacifiCorp is committed to a program of affirmative action. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, veteran status, national origin, sexual orientation or gender identity.


All offers of employment are contingent upon the successful completion of a background check and drug screening.

Nearest Major Market: Portland Oregon

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