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Vice President, Corporate Communications - Portland, OR - #105363

Date: Apr 29, 2021

Location: PORTLAND, OR, US, 97232

Company: PacifiCorp


PacifiCorp is seeking customer-centric candidates to grow and sustain our commitment to a culture of customer service excellence, environmental sustainability and diversity, equity and inclusion.


General Purpose

Establish and implement customer, corporate communications and company branding strategies, and plans to support business objectives.  Develop, direct and manage the implementation of a strategic customer and corporate communications activities and brand support.  Serve Pacific Power and Rocky Mountain Power internal customers.  Integrate as necessary with BHE businesses and BHE communication, and holding company initiatives.  Manage and allocate financial and employee resources. Responsible for selecting, coaching, and developing employees; and management of employee salaries. Implement and support company programs and policies.  Responsible for adherence to department budget.  


  • Manage customer/marketing communication planning strategy, creative direction, and content scheduling consistent with business needs and supporting the company’s business plan. 
  • Direct customer and employee research necessary to determine gaps in communications and the effectiveness of issue-specific and overall communications.  
  • Direct advertising media planning and placement. Negotiate contracts, ensuring they benefit the company and its customers.
  • Manage broadcast (TV and radio), print production development, Web design and expanding electronic communications including Web design, content and functional integration into customer service programs and social media expansion as a primary channel.
  • Monitor all customer/marketing and employee communications touch points including advertising, newsletters, direct mail, support materials, inserts, Web sites, production, social media, events, signage, etc.
  • Direct communications activities relating to customer programs, public safety, contractor safety, employee/company safety, disaster preparedness and recovery, renewable energy – opt-in programs and company resource development, regulation, metering and operations.
  • Direct internal/employee communication; develop overall PacifiCorp plan and business-specific plans; provide strategic and tactical counsel regarding emergent, opportunistic or incident related communications; manage and direct Internal communication employees; develop and execute employee engagement programs that benefit the business, employees and customers; oversee and manage the company Intranet/portal in coordination with internal stakeholders
  • Protect and direct the PacifiCorp brand family - Pacific Power and Rocky Mountain Power through logo management, approval of external communications and logo use.  Develop and maintain company graphic standards.
  • Manage annual customer and employee communications budget.
  • Report and document expenses for regulatory recovery.
  • Review and evaluate effectiveness of communications efforts and incorporate findings to improve subsequent activities.
  • Provide marketing communications counsel and support to business units within the company.
  • Select, coach, and develop employees. Review and evaluate employee performance and prepare annual reviews.


  • Bachelor's degree in Communications, Marketing, or related field; or the equivalent combination of education and experience. 
  • A minimum of ten years directly-related experience in advertising, marketing, or communications.
  • A minimum of five years people management experience.
  • Demonstrated leadership skills and the ability to work with all levels of an organization including people with different styles and backgrounds.  Ability to work both independently and as a member of a team. Ability to manage and motivate employees.   
  • Strong communication and interpersonal skills including ability to consult with internal and external clients.  Ability to negotiate and influence decisions.  
  • Proven general and project management skills including ability to establish objectives, execute policy, monitor resources and manage the development or implementation of a system, program or process.
  • Proven ability to direct multiple and consecutive “big picture” plans, while managing small details and coordinating a comprehensive outcome.
  • Experience with advertising planning, media buying, broadcast and print production and creative development.
  • Experience in planning, producing and implementing creative communications programs which are effective, efficient and deliver.


Additional Information

Req Id: 105363
Company Code:   PacifiCorp
Primary Location:  Portland, OR
Department:  Communications
Schedule: Full-Time
Personnel Subarea: Exempt
Hiring Range: $143,000 - $168,200

Employees must be able to perform the essential functions of the position with or without an accommodation.


At PacifiCorp, we encourage everyone to work together. We embrace diversity and value the distinct perspectives of all our employees. We strive to cultivate a workplace that connects each employee to the organization and enables all individuals to participate and contribute to their full potential. 


It is PacifiCorp's policy to provide and promote equal employment opportunity to all employees and applicants in accordance with local, state and federal laws and regulations governing personnel activities. In accordance with federal guidelines, PacifiCorp is committed to a program of affirmative action. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, veteran status, national origin, sexual orientation or gender identity.


All offers of employment are contingent upon the successful completion of a background check and drug screening

Nearest Major Market: Portland Oregon

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